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Wadha AlHassan

GRAPHIC DESIGNER IN THE MAKING

Demystifying the Mainstream

The point of this project is to address a current issue in our society and world that has a significant link to us, that we would like to demystify and expose to those we are trying to face. The gist is to communicate our thoughts and opinions through effective design, and end up with either an emotional, ironic or shocking end result.

The culture of ‘Aib’ and ‘Haram’.
People in Qatar seem to prioritise the culture of what is ‘Aib’ (taboo) over what is actually ‘Haram’ (sinful), most especially for the young female population. They limit girls from things that they want to do because of the fear of society’s views and opinions, even though it does not interfere with Islamic views and rules.

I created a set of cards that show a positive side of a typical Qatari girl’s life choices, and reveal the negative side on the back where she is limited or foreboded to continue practicing those choices. I decided to use my preferred style of illustration, to touch upon a more emotional side of the audience. I believe that I picked the most important examples that our society discourages for girls, and addressed them in a way that shows how irrelevant those discouragements are, and how girls feel about them. A lot of girls need a voice to help them, whether it is to be more independent and start driving or to study abroad, to stand up to those who limit them because of society’s wrong and irrelevant views, maybe with the help of these cards.

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Sustainable Packaging Design

Sustainable Packaging

The project brief is to recreate the packaging for an existing product, in a more environmentally friendly way. We had to make the type on our packaging bilingual, and make it look at realistic as possible.
During my market research, all the packaging that I found for cat food were either in large, unsealable plastic bags, or in unsealable tin cans. It got my attention because they say on the packaging that the food inside could last for a very long for a cat, however they didn’t make something that contains that food for long after the seal is open. Which is why I decided to come up with a concept and make something that is sealable and refillable for cat owners to use, to help save the environment and save money as well. Flip&Fill contains a cat bowl and a dispenser, that holds the food and just flipped and attached to the bowl, to then be ready for the cat to be served. The bowl is sold with the cardboard container the first time, then the container can be refilled and used again. The idea came from the espresso capsules machines, where you would buy the machine once, and just refill the capsules, or buy new capsules to make your coffee, instead of having to keep buying new packages and new containers every time you want to store the food. I also wanted to make the product organic and healthy for those who care a lot about what they feed their cat, as well as help in the sustainable side of the packaging idea. The seal is supposed to be made of wax paper to keep the food fresh, then teared off so that the container can be attached to the bowl.

Final Type Poster – week 2

During the critique, the professors suggested that I should blow up the sentence’s size even more to give it more importance and emphasis on the poster, and to catch people’s attention as they are looking at the poster from a distance, like how I mentioned in the previous post of what the sentence on the poster should do for the viewers. Also, they said that I had to have my and the course name next to the logo/identity to keep them as one element all together in the overall design. However they liked the size and placement of the paragraph and thought the size was perfect to have for an A1 poster.

Screen Shot 2016-12-06 at 10.20.02 PM.pngTherefore I took the suggestions and attempted to create a newer composition with a larger size sentence and my and the course name moved next to the logo/identity.  I liked how the new size of the sentence looked on the page, however I felt like the top was getting too occupied again, also the type was making an almost rainbow-like shape that looked weird to me. And so with the help of my Screen Shot 2016-12-06 at 10.23.03 PM.pngprofessor, I decided to move the paragraph straight downwards to keep a balance between the top and bottom half of the poster, and shifted the logo/identity and names to the right, aligned with the second part of the paragraph and the ‘l’. I aligned the first word of the sentence with the ‘d’ and let the other lines cascade underneath it, with the last two lines centre aligned above each other.
This was I feel like the poster looks so much more balanced and well put together than the previous times because not only did I have informed decisions on the angles/axis and placements of the text, but also distributed them to the bottom, top, left and right of the poster, which helps fill up the space but not entirely crowd it at the same time.

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Final Typography Poster

 

Exhibition Installation – Showdown

IMG_3794.JPGIt was the day of the exhibition and we seIMG_3798.JPGt up the giant book andIMG_3801.JPG pen at the top of the stairs, on a table so that it would be easier for people to write on, and we got 3 pedestals for the 3 little books and pencils. For the middle we hung up the clouds and spread the fairy
lights across the rails and we were ready to go.

 

image1.jpegWe began with everyone being at the bottom of the staircase, and split the group in two; half went up and half remained down. The first half that remained image2.jpegdown were asked to write their reality in one word in the small books using the small pencils. Everyone bent down and began writing their words, which went as planned, however the next image3.jpeggroup of people starting picking up the books and leaning against the wall so they didn’t have to bend down, which wasn’t supposed to happen as we intended for them to feel uncomfortable and crouched so that they could feel like giants in the tiny world. We could have came up with the idea of having the books taped down on the pedestal to create restriction of picking them up and being forced to bend down. However, in the giant world, the classmates were so image4.jpegamazed by the large pen and were trying to figure out how we made it work. However it took much longer than the tiny world because it took more time for image5.jpegeverybody to write a full out, as the large pen is a lot harder to control. Which was the entire point… Success!

Overall I was so happy with image6.jpegthe result of our exhibition because people did and felt what we had intended more or less and we had comments like “it was uncomfortable because it’s not something we’re used to.” and “I felt so big in this space because of the low ceiling under the stairs and the fact that my hand is way too big for the tiny pencil.”
My group was a pleasure to work with because I feel like we connected and got along so well with one another, and didn’t have any problems with communicating our ideas and opinions to each other. We all worked hard and put in the same amount of effort and work into our installation and we were all so happy with the end result.

Link to process video: https://vimeo.com/194385327 

 

 

Exhibition Installation – week 4

IMG_3783.JPGWe began stacking the groups of styrofoam pieces to form the body of the large pen using the same polyurethane adhesive and tape technique. However one problem we faced with that was the fact that all of the cylinder pieces are not cut exactly the same, which resulted into the body of the pen being slightly slanted. We knew this was going to be a problem in terms of craft, however we know that in the movie everything in giant country was either crushed or distorted, because they were a very messy and aggressive bunch, so we used the slanted and messy part of the large pen as a way to represent what objects normally looked like in the ‘giant world’ of the movie. I felt like it gave a more interesting visual appeal to it and really does imitate how it wouFullSizeRender.jpgld have looked like in the movie itself.
We then wrapped the pen with blue vinyl to secure everything together and to keep the edges smooth without having to sand down the styrofoam and create a mess. It was quite hard to wrap the whole thing because we kept creating creases all around the body, which isn’t very nice looking, however it did add to the ‘messy’ look of the pen from ‘giant world’ and was quite impossible to have it 100% smooth because of the slanted shape.
We shaved off the sides at the top of the pen so that the crayon tip could sit comfortably on top with a smooth transition to the body.

Again, we tried the whole crayon situation using the same filter andFullSizeRender.jpg this time used dried up polyurethane glue for the hole because we researched and found that it is a heat resistant adhesive, which was perfect to keep all the melted crayon inside and not spill out like the previous attempt. Thankfully this time it was a success and we were able to create a color that we didn’t hate so much like the first try. IMG_3777.JPG
For the giant book, we looked up binding techniques online and found an easy way to stick together the two large pieces of card, as well as the big amount of stacked paper. The IMG_3778.JPGtechnique was to use a wide strip of tape or some one sided sticky material and stick one side of each of the covers, and the papers inside. We thought of using vinyl as the sticky material because we could control the size and length of it. So we measured where the vinyl would be under the card and paper and measured on the car and papers where they would all be placed next to each other. IMG_3779.JPG
The book covers were placed on either side of the vinyl strip and the folded papers were placed on the inside of the book covers. Thankfully another success and it ended up looking like an actual notebook, which we were aiming for.FullSizeRender.jpgFullSizeRender.jpg

IMG_3786.JPGIMG_3787.JPGWe made the small books out of regular paper, folded 4 times and stapled, and we used normal pencils and sharpened them until they became too small to control in the average size palm.

We wanted to use signs to show the people what to write in each book, and so we wrote ‘Your dream in one word’ for the giant world and ‘Your reality in one word’ for the tiny world.

IMG_3741.JPGFor the transition part of the installation, we used toy stuffing for the clouds because we found that it doesn’t disconnect as easily as cotton balls would, and it was easier to mould into the cloudy shape that we wanted. We used invisible string to attach them on the ceiling of the middle of the stairway, surrounded by the fairy lights on the rails, so people would walk through the clouds and into a new world. We wanted to use fairy lights to mimic the dreams in the movie because they looked like flying balls of colourful lights.

Exhibition Installation – week 3

IMG_8350.JPGIMG_3582.JPG We bought an A0 size card for the large book with a roll of A1 white paper for the insid, and 2 sheets of styrofoam to make the large pen. I thought that the styrofoam was the best option to use because it’s easy to cut through and model for the big pen. We drew out circles using a stencil and cut them out to stack IMG_2980.JPG
them on top of each other to glue together. We used polyurethane IMG_3587.JPGadhesive to insure that the styrofoam pieces are completely secured to each other and fill up the gaps and dents in between.
The glue was fun to squirt out but it was so annoying because of how it got all over my hands and didn’t go off soIMG_0368.JPG easily. And when I IMG_8000.JPGpressed the pieces of styrofoam together it kept oozing out sides which made it more difficult to control. In that case we had to use tape to secure groups of the styrofoam until the glue dried up to later stack again to make the entire pen model.

IMG_3631.JPGWe thought of using crayon for the tip to write with, so we thought of melting lots of crayons and using a mould to create a large crayon tip. FullSizeRender 2.jpgWe used a tester filter mould because this one was too small for the size of the styrofoam pieces, and we didnt like the color that resulted because we mixed all the colors together. We then found a better size filter later on. The first attempt was a fail because we decided to cover the opening of the filter IMG_3693.JPG
IMG_3692.JPGwith a small piece of styrofoam, and plastic IMG_7449.JPGcups under, which later melted through as we were pouring the hot crayon mixture. This
time we used blue, red and pink to make a purple color which was a better choice, however all spilt out of the plastic cup and went to waste, which we then had to scrape off once it dried up. We didn’t have much crayons left so we continued to work on the other things until the next time we meet when we get more crayons. I felt stressed out from the whole crayon situation because every time we attempt something it we end up not liking it or failing.

 

Final Type Poster – week 1 – pt.2

fullsizerender-3After the critique, my professors were talking about considering the x and y axis of the page and the letters of the word when placing our sentences and paragraph on the poster. They showed us how we just base the compositions of our text according to the axis and angles of the letters, so that the poster gives a more informed and cleaner look instead of being all over the place. Therefore, after listening to their suggestions I began to plan out where I wanted my text to lie and what should I align them with.

Screen Shot 2016-11-28 at 9.31.35 PM.pngI used guides and the ruler tool to help me decide where I should align the sentence, and so I chose to shift the sentence more to the right so ‘هاجم’ would align perfectly with the side of the d. ‘بعنف’ is placed on the same line as the top of the serif of the d, and the last line of the sentence is extended all the way to the side of the A.

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For the paragraph, since I had two parts of it, I kept the first part flushed left aligned to the b, and the second part flushed left aligned to the l.

For the logo/identity, they liked the placement of it on the draft, but they wanted it to be aligned with something instead of just being in the centre. And so Screen Shot 2016-11-30 at 10.13.35 AM.pngthey gave me a suggestion to have it more up and aligned with the paragraphs. Therefore I aligned it with the r and on the line above the first part of the paragraph. I kept it further from the paragraph so that it wouldn’t look like a part of it.
I liked this new arrangement of the logo/identity because now I feel like I made an informed decision on where to place it instead of just picking a random place for it. However I felt like the top half of the poster, above the word, had too much text and wasn’t spread out as much, screen-shot-2016-11-28-at-9-31-26-pmespecially where the logo/identity and paragraph were, and so I decided to move my and the course the name away from the crowded area and shift it downwards to the lower left side of the poster aligned with the flushed left alignment of the second part of the paragraph, to keep the poster balanced.

FINAL TILED POSTER .jpg

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Tiling is always a pain because it is very time consuming and precise, which means you have to be careful and focused when aligning the papers, sticking and cutting. However it does help give us a gist of what the actual size
of the text would look like when it is actually IMG_2595.JPGprinted, and how scale really should be considered when designing and composing as you can’t really tell if it’s good or not by only looking at it through the screen.

Final Type Poster – week 1 – pt.1

Since I had two different final compositions for both the sentence and the paragraph, I didn’t know which to choose and which looked better on the poster itself. So I experimented with all the designs throughout my 5 composition experiments.Screen Shot 2016-11-28 at 10.02.13 PM.png
POSTER COMP 1.jpgI first began with trying to align the arabic stacked type on top of the l and b and descending towards the top of the a. I thought that it gave a more interesting visual effect on the poster while still keeping the composition of the sentence the same as my previous design for the previous project.  I also kept the sizes of the type for both the sentence and the paragraph the same as the previous project’s final design so that it would show up as an appropriate size when printed in A1, and not too big of a print. I wanted to try to keep the composition simple by keeping the logo/identity and my name in the bottom right corner so that it doesn’t overcrowd the overall design. For the paragraph, I decided to fill up the bottom left part of the poster since the upper right part was occupied with the sentence, and so I wanted the whole poster to have somewhat of a balance.

POSTER COMP 2.jpg

I then used the same style of the sentence, but used the other paragraph composition. I again placed it in the bottom left part but kept it more towards the corner because of the strict left alignment of the entire text. I decided to make the logo/identity and my name more visible and part of the design, so I placed them at the top centre of the poster, exactly above the middle of the polar bear. This way the identity is more a part of the overall design of the poster and not just an extra detail.

POSTER COMP 3.jpgI liked the idea of the logo/identity and name being placed at the top centre, but I wanted to see the composition with the other styles of the sentence and paragraph. So I took the other sentence composition and used the same stacking technique on top and in between the b and l. I also shifted the paragraph above next to the A, as it has an angle to it, which the composition of the sentences within the paragraph align with.POSTER COMP 4.jpg

I wanted to do something different with the logo/identity this time, so I separated it from my name and the course name, and placed it right above the polar bear head, under the entire word ‘adorable’. I believe that this definitely makes the design more visible and part of the entire poster image, and gives it the importance that all the other elements in the poster have. This way, it is right in between the two major hooks of the poster, which gives a higher change of the viewer being drawn to it. As for the my and the course name, I decided to keep it simply in the corner to balance out the elements of the page. I also decided to used the stacking technique of the sentence, but used the d and the space in between it and the A to have the entire text fit comfortable inside. To balance out the entire composition, I decided to keep the paragraph composition on the upper right side of the image.

poster-comp-5This time, for the sentence, I shifted it downwards so it stretched along the length of the polar bear head, in between it and the word. I felt like there was enough happening in the bottom portion of the poster, I decided to keep the rest of the elements in the upper portion, since they are a lot smaller in size. So I placed the paragraph to the left side of the page, right under the logo/identity, which is right across from my and the course name. I feel like the poster should have a clear balance within the composition of elements, no matter how many things I have on there.

Exhibition Installation – week 2

After getting assigned to our groups, we came to a conclusion of picking Sarah’s idea of the  movie “BFG” (Big Friendly Giant), and the concept of entering a new world and feeling uncomfortable experience something out of the ordinary. The movie is based on an orphan girl who stumbles upon a giant she isn’t supposed to see, and is taken away to ‘giant country’ so that she doesn’t expose him to the human world. There are different worlds or ‘countries’ in the movie in which they visit, which gives the idea of transitioning from one place to a completely different place in a matter of minutes by passing through a bunch of clouds in the sky. We used the word ‘transition’ to basically describe our whole concept.
Even though I really wanted to use my idea of race for my final M&P project, I realised that it would be very challenging to execute after we discussed as a group.

We came up with different ideas and concepts for our installation, and decided on our favourite one to talk to the professors about.

IMG_3761.JPGThe first idea was using the concept of scale. Like going in to space with very large objects or very small objects. The idea of having to pick up and/or use objects that aren’t normal sized and feeling uncomfortable or not used to it.
The second was entering a space in which is divided into 3 parts; a very dark space, a very bright space and a very colourful space. The extreme transition from dark to light to colourful could capture the feel of uncomfortableness and stepping into a new world. IMG_3760.JPG
The third was to create a stepping platform, which was split
into 9 squares of different materials so that each person would step on to feel different sensations as they transition from one square to another.
The fourth was to mimic the idea of the ‘upside-dow
country’ of the BFG movie, where the giant jumps into a pond and suddenly the whole screen flips and gives the idea of the world being upside-down. We thought of having a room where everyday objects are placed the wrong way round like having a table stuck on the ceiling and lights/chandeliers on the floor, or have an upside down city with the buildings being stuck to the ceiling of the space.

Therefore after careful consideration and debates among the group, we decided to go with the idea of scale. Either having blown up versions of everyday objects or miniature versions in a space that we would have to create. We thought of having almost like a ‘doll-
house’ where we could see through a space of very tiny objects, but we found that difficult to master after hearing that we had only 8 minutes for the whole class of 28 students and 2 professors to fully experience the installation, which we didn’t really think about. They wouldn’t really be experiencing anything if they just looked through a hole of a space of tiny objects, and it would be very crowded and unorganised if everyone is trying to fully experience it. So we decided to do some research individually and come together with more ideas for scale so we can come to a conclusion together to present to our professors.
I liked the idea of making miniature objects, and having people feel and try to use them as the experience, and so I researched how to make miniature everyday objects like mobile phones and beds on YouTube, to get an idea of how to easily make them using easily accessible materials.Screen Shot 2016-12-05 at 1.16.40 AM.pngScreen Shot 2016-12-05 at 1.16.01 AM.png

After discussing all of our ideas with each other, we all liked Sarah’s idea of using books. The idea was that we would make a tiny, a normal sized and a large sized book and pencil for the people to interact with during our installation. The idea of writing came from the movie when the giant tries to write the names of the people on the jars of dreams that he catches, but finds it difficult to spell and get the letters the right way round because he doesn’t really know how to and was never educated. And so we wanted to incorporate that idea of difficulty to write in our installation, with the large and tiny pen & book, as they are thing we are not used to doing with the normal pen & book. I felt like even though my research of iPhones and beds didn’t really come to use,  the idea was a great in my opinion and I really hoped that the professors would approve because i think it made a pretty good connection with a detail of the movie that not everyone focuses on when watching it, which is the whole point of a deconstruction. Also, we thought of bringing the concept of transition from the movie where they pass through a bunch of clouds and into a different world each time. And so we came up with the idea of making clouds and hanging them on the ceiling for the people to pass through as they transition into giant world or tiny world. We thought of using the staircase as our installation location because staircases mimic the concept of transition as you are moving to a new level, also this specific staircase has a low ceiling in the bottom which you would have to bend or crouch down to get inside, making it a perfect area for the tiny world because we want the people to feel like giants in the space. Therefore we chose to keep the giant world on top and the tiny world at the bottom, with the ‘transition’ in the middle of the staircase. We also thought of what the people would have to write on the books, and realised that we should only get them to write one word because it is quite difficult to write a lot using those pens, as well as having 28 people writing altogether. And so we came up with the concept of dream and reality, because of the whole idea of ‘catching dreams’ and writing them on the jar in the movie. The ‘dream’ aspect would be written in the big book because we tend to think of ‘dreaming big’, whereas reality is mostly a negative or less appealing connotation to it, which would mostly suit the smaller context.

Meanwhile discussing our thoughts of the book idea to the professors, they liked the idea of having a tiny and large book & pen without the need for normal sized ones, and so we wrote a list of materials that we wanted to go out and buy to begin making the models.

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